Guides
AI search rankings, explained.
How to measure which businesses ChatGPT, Claude, Gemini, and Perplexity name when buyers ask for help — using versioned prompts, repeated observations, and the public Viclaro Atlas.
AI Search Rankings: A 2026 Guide
What AI search rankings actually measure, why they diverge from Google, and how to read a response-mention-rate leaderboard without kidding yourself.
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How to Rank in ChatGPT (and Claude, Gemini, Perplexity)
A practical framework for finding recommendation gaps, publishing defensible evidence, and proving whether the answers changed.
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Generative Engine Optimization (GEO): Definition, Metrics, Tactics
GEO vs AEO vs traditional SEO — what changes when buyers receive a generated answer instead of a familiar results page.
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See the map, not the theory.
The Viclaro Atlas is the live rankings index: which businesses ChatGPT, Claude, Gemini, and Perplexity actually recommend right now, by city and category. Every ranking is snapshot-versioned, with confidence intervals and per-AI breakdown.
Explore the Atlas